Ilocos Sur Polytechnic State College

---

Abstract

Tiktok is one of the technological advancements that paves way on how people interact and communicate with each other. Like other platforms sexism is still rampant on this social media platform. From this, the study was conducted to investigate the sexist languages on the contents of the most followed Pinay Tiktokerists and forwarded implications derived from their contents. This research employed a combination of qualitative research method and quantitative research method. The data gathered were gathered from the contents of the four most followed Pinay Tiktokerists from year 2020 to 2022: Niana Guerero, Sanya Lopez, Andrea Brillantes and Zendee. The selection of these content creators was based on the number of their followers. The study was framed on the theory of Henley (2002) which categorized sexist languages into language that defines women narrowly, language that ignores women, and language that depreciates a woman. The study considered 505 sexist comments on the contents of the most followed Pinay Tiktokerists. The results show that majority (39.01%) of the sexist languages are classified as language that defines women narrowly. This is followed by language that depreciates a woman (37.03%) and language that ignores women (11.09%). Interestingly, there were also forms of sexist languages which are not classified in the framework of Henley. The research recommends that content creators should be aware with these sexist languages used by netizens at the same time netizens should be knowledgeable with Gender Fair Languages suitable to comment in the platform. 

Full Article

DOI: https://doi.org/10.56901/LVFF2194

References

Aini, N. (2010). Sexism in language: An analysis of sexism in English. Journal of Language Teaching and Research

Aslam, S. (2021). Tiktok by the numbers. Omnicore.

Atkinson, K. (1993). Language and Gender. Women's Studies: A Reader .

Azarias, R. A. (2022). Mapping the unmappable: Lewis and Simons’ EGIDS and SUM in language diaspora of Cervantes, Ilocos Sur, Philippines. International Journal of Research Studies in Education, 11(6), 37-47. https://doi.org/10.5861/ijrse.2022.176

Babladelis, G. (2018). Sex-related attitudes and personal characteristics in the U.S. International Journal of Psychology, 111-123.

Boneva, B. (2011). Using e-mail for personal relationships: The difference gender makes. American Behavioral Scientist, 209.

Boyd, D. (2019). . Social network sites: Definition, history, and scholarship. Journal of Social Issues.

Bujala, A. (2012). Gender Differences in internet Usage. Acta Universitatis Lodziensis, 49-67.

Casad, B. J. (2017). Gender stereotypes. The SAGE Encyclopedia of Psychology .

Catalán, J. (2015). Linking Gender and Second language Education in a Database. Revista International de Filología y su Didáctica, 205-218.

Cherry, M. A. (2015). Sexist Microaggressions: Traumatic Stressors Mediated by SelfCompassion. Sage Journal .

Chodorow, N. (2018). The reproduction of mothering: Psychoanalysis and the sociology of gender. Berkeley: University of California Press.

Chuin, G. (2013). Malaysian youth’s preferences towards the use of social network networking. Journal of Social Sciences.

Colston, H. (2014). Gender differences in verbal irony use. Metaphor and Symbol .

Delgado, V. (2020, October 9). North Texas Daily. Retrieved from North Texas Daily : https://www.ntdaily.com/we-need-to-destroy-the-concept-of-virginity/

Drucker, A. (2012). On sarcasm, social awareness,and gender. De Gyurter .

Engelberg, M. (2012). The communication of gender in Finnish, “in Gender across languages. TESOL International Journal.

Fishman, P. M. (2016). Interaction: The work women do. Social Problems.

Glick, P. (2016). The ambivent Sexism Inventory. Differentiating hostile and benevelont Sexism. Journal of Society and Psychology.

Greenhow, C. (2015). Social media and education: reconceptualizing the boundaries of formal and informal learning. Learning, Media, and Technology.

Guimei, H. (2010). Language the Social Mirror: An Analysis of Sexism in English. Journal of Language Teaching and Research

Jaffar, B. (2019). Living in a moment: Impact of TicTok on influencing younger generation into micro-fame. Journal of Content, Community and Communication.

Kaiser, C. (2011). Derogating the victim: The interpersonal consequences of blaming events on discrimination. Group Processes and Intergroup Relations, 227-237.

Kite, M. (2008). Gender stereotyping . Psychology of women: A handbook of issues and theories.

Ku, M. C. (2010). Sexism . Encyclopedia of group processes and intergroup, 456.

Leskin, P. (2018). The Life of TikTok Head Alex Zhu, the Musical.ly Cofounder in Charge of Gen Z’s Beloved Video-Sharing App. life ed.

Manzan, S. (2019). The usage of social networks in educational context. International Journal of Behavioral, Cognitive, Educational and Psychological Sciences.

McDonagh, E. (2022). The perception of competence in the newsroom: Why stereotypical dress styles violate Title VII. Journal of Social and Political Psychology.

Meyers, B. (2018). Minority group: An ideological formulation. journal of social problems, 1-16.

Miller, S. (2008). The Handbook of nonsexist writing. Gender Across Languages.

Moleong, L. J. (2017). The sexist language of jokes column in Hello Magazine. Journal of Sexism.

Park, N. (2014). Gender Differences in Social Networking on Smartphones. International Telecommunications Policy Review, 1-18.

Qu, D. (2022). Douyin and TikTok are Released; Douyin for the Chinese Market; TikTok for the Rest of the World. Life Ed.

ReachOut. (2018). ReachOut. Retrieved from ReachOut: https://au.reachout.com/articles/5-seemingly-harmless-things-that-are-actually-sexist

Rey, J. A. (2019). Is it acceptable to call someone 'babe'? BBC Journals.

Rivera, F., & Adriatico, D. (2022). Sexist Languages On The Facebook Page Threads Of Philippines' Most Followed Female Social Media Influencer. Ilocos Sur Polytechnic State College. Retrieved November 9, 2022, from https://ispsc.edu.ph/sexist-languages-on-the-facebook-page-threads-of-philippines-most-followed-female-social-media-influencer/

Rousseau, J. (2014). A study of gender differential factors in the uses of social networking sites. International Journal of Humanities and Social Science Innovation.

Scribner, R. T. (2021). Sexist comments & responses: Study introduction and overview. Women & Leadership Project.

Shaun, M. (2022). TikTok Statistics, Usage Trends & Revenue 2022. Retrieved from THEB2BHOUSE : https://www.theb2bhouse.com/tiktok-statistics/#:~:text=There%20are%2017%2C246%2C883%20TikTok%20users%20in%20the%20Philippines%20in%202022.

Shi, J. (2011). Feminist pedagogy and its practice in western countries. The Journal of Shanxi Teachers University, 27.

Sim¸sek, B. (2018). Musically and microcelebrity among girls. Microcelebrity around the Globe: Approaches to cultures of internet fame, 47-56.

Sparks, H. (2021). Men more heartbroken than women during a breakup: study. Retrieved from New York Post : https://nypost.com/2021/11/03/men-more-heartbroken-than-women-during-a-breakup-study/

Stothart, C. (2015). The attentional cost of receiving a cell phone notification. Journal of Experimental Psychology: Human Perception and Performance.

Swim, J. (2013). Self-silencing to sexism. Journal of Social Issues, 405-407.

Volkovich, Y., Laniado, D., & Kantenbrunner, A. (2014). Gender Patterns in a large online social network. Journal of the Association for Information Systems.

Wan, Y. (2017). The popularity of short video APP in the new media era take short video for example. People's Daily Press.

Zhi, L. (2014). Research on the model of enterprise political performance evaluation system. People's university of China Press, 45-64.